“Whilst the current business environment is certainly challenging, there are also opportunities. Now, more than ever, it is crucial to bring more value to consumers and reduce complexity in the consumer path to consumption.
“We believe organisations that set a high ambition level for the product experience, including the opening of packs, while attempting to understand the complex and intersecting motivations of today’s consumers, will grow and sustain at greater levels.”
A host of e-commerce retailers have given gloomy revenue forecasts in recent weeks with growth slowing in the sector after two years of rapid expansion during the pandemic. 
He said Essentra tear tapes can create easy access to primary and secondary packaging applications, such as flow wraps, multipacks, or indeed e-commerce corrugated boxes, avoiding messy, ragged tears or frustration in accessing the product.
Ian Beresford, Essentra Tapes’ head of marketing & development, said: “As brands look to stabilise after the COVID-era e-commerce craze, packaging is an area that is garnering lots of interest. 
Increasingly, they end up talking with us about our range of tape solutions that can make the packaging opening experience so much more pleasurable. Essentra Tapes claims its range of tapes and systems enhance brand communication, protection, authentication, and security.
It said the RippaTape, SupaStrip, and RE:CLOSE have seen recent increases in demand, as brand owners look to satisfy consumers’ rapidly changing preferences, reduce customer friction and increase the amount of returning buyers.
Liyang Paper products co., ltd is a factory and trade company located in Dongguan, China. Specialized in producing gift paper packaging and printing, such as gift box, gift bags, book printing, notebooks, folders, wine box,jewelry box, cosmetic box, watch box, shoe box,etc.Custom made base on your design is welcome, feel free to contact Liyang printing with your full details.
